ACTIVITIES

Award Ceremonies

The Most Liked & Preferred Retail Brands Awarded at the Zorlu Performing Arts Center

14.December.2014 19:00 - Zorlu Performing Arts Center
According to the research results realized by the Council of Shopping Centers (AYD) and GFK, the most liked and preferred retail brands have been awarded with a special award ceremony organized at the Zorlu Performing Arts Center.

Category List:

  1. Shoes - Bag: KEMAL TANCA
  2. Kids: LC WAIKIKI
  3. Decoration - Furniture: Paşabahçe
  4. Menswear: KİĞILI
  5. Womenswear: KOTON
  6. Cafe: KAHVE DÜNYASI
  7. Personal Care - Cosmetics: BOYNER
  8. Restaurant: BURGER KING
  9. Sportswear: LC WAIKIKI
  10. Consumer Electronics: TEKNOSA

Special Award Category:
Favorite brands face: MAVİ - Serenay Sarıkaya

· click here for picture gallery

· click here for final report

 
Ayrıntılar
 
The Successful Brands are Getting Awarded in Rahmi Koc Museum...

7.Kasım.2012 18:00 – Rahmi Koç Museum – Erdoğan Gönül Gallery
WHY ARE SOME BRANDS NUMBER 1
THE SUCCESSFUL BRANDS ARE GETTING AWARDED IN RAHMI KOC MUSEUM...

We would be honored to have you with us on the occasion of the Awards Ceremony of "The Most Liked and Preferred Brands" survey organised fourth time in cooperation with GfK.

KOC MUSEUM will be open for our guests before and after the event.

· click here to add to calendar
· click here to view e-Flyer

 
Ayrıntılar
 
The Successful Brands are Getting Awarded in Rahmi Koc Museum...

12.October.2011 18:00 – Rahmi Koç Museum – Erdoğan Gönül Gallery
We would be honored to have you with us on the occasion of the Awards Ceremony of "The Most Admired and Preferred Brands" survey organised third time in cooperation with GfK.

LCV Emel ERÇETİN BARLAS
+90 212 353 54 73-74
eercetin@ayd.org.tr

· click here to add to calendar
· click here to view e-Flyer

 

 
Ayrıntılar
 
Most Admired and Preferred Brands Survey 2010

13.October.2010 18:30 – Pera Palace
GfK Türkiye
conducted the survey Most Favourable and Preferred Retail Brands At Shopping Centers in cooperation with Turkish Council of Shopping Centers. The survey is conducted in 11 cities (İstanbul, Ankara, İzmir, Antalya, Adana, Bursa, Trabzon, Gaziantep, Antalya, Diyarbakır, Denizli ve Konya) between 16 September-5 October 2010. 1.222 shopping center visitors aged 18-55 are interviewed by using the CATI (computer aided telephone interview) technique.

The level of brand attraction in consumer perceptions is measured by using GfK BPI® - Brand Potential Index. GfK BPI® measures the three dimensions of brand attraction namely; the rational facets, the emotional facets and action-oriented facets. To measure these three dimensions, for each known and frequently visited brands, respondents are asked eleven statements on a 5 point scale.

Once the brand attraction is determined by GfK BPI®, the variable “being the reason to visit a shopping center” is included in the analysis and for 10 categories the most favorable and preferred retail brands at shopping centers are selected.

Women's Textile: ZARA 
Men's Textile: SARAR 
Children: LCW 
Shoes-Bags: Hotiç 
Personal Care-Cosmetics: Tekin Acar 
Decoration-Furniture: Koçtaş 
Restaurant: Burger King 
Cafe: Mado 
Electronics (Manufacturing Retail): Arçelik 
Electronics (Retail): Media Markt

· click here to view e-flyer.

 
 
Grand Bazaar Trip and “Most Admired Retail Brands” awards ceremony

23.November.2009 17:00 – Grand Bazaar Beyazıt Entrance
On 23 November 2009, Monday, an important organization took place at the Grand Bazaar, the first shopping center of the world, joining AYD family as Honorary Member a short time ago, within the framework of AYD activities.

First of all, known and unknown aspects of the Grand Bazaar, having 4.000 stores, have been told as enriched with its unrivalled history and commercial dimensions, and, at end of this meaningful trip, awards ceremony took place to release the results of “Most Admired Retail Brands Research”, carried out by AYD in cooperation with Gfk Turkey, in 10 categories. During this ceremony, also attended by the leading members of the Press and retail sector, valuable brands of Turkey have been given their awards.

· click here to view e-flyer.

 
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